1. Introduction
Seren Link Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This policy outlines how we collect, use and protect your personal data when you visit our website www.serenlink.co.uk ("Website").

2. Information We Collect
‍We may collect and process the following data about you:Personal Identification Information: Name, email address, phone number etc.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Website.
Usage Data: Information about how you use our Website, products and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
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3. How We Collect Your Data
We use different methods to collect data from and about you, including:
Direct Interactions: You may provide data by filling in forms or by corresponding with us by post, phone, email or otherwise.
Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this data using cookies, server logs and other similar technologies.
Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources.
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4. How We Use Your Data
We will only use your personal data when the law allows us to.
Most commonly, we use your data in the following circumstances:
To provide and manage your access to our Website.To personalise and tailor your experience on our Website.
To manage and respond to your enquiries or complaints.To process transactions and deliver services to you.
To send you marketing communications where you have opted in to receive them.
To comply with legal obligations.
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‍5. Legal Basis for Processing
We process your personal data based on the following legal grounds:
Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
Contract: The processing is necessary for a contract we have with you or because you have asked us to take specific steps before entering into a contract.
Legal Obligation: The processing is necessary for us to comply with the law.
Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party provided your interests and fundamental rights do not override those interests.

‍6. Sharing Your Data
We may share your personal data with:
Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers.
HM Revenue & Customs, regulators and other authorities.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets.

‍7. International Transfers
We do not transfer your personal data outside the UK. If this changes, we will ensure that a similar degree of protection is afforded to it by ensuring appropriate safeguards are in place.
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Contact information
Owner and Data Controller
Seren Link Ltd., London, UK
Company Registration No: 16162400
Owner contact email: customer.support@serenlink.co.uk

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‍Latest update: February 18, 2025